Cultural Diversity and the WTO Doha Development Agenda

Report from the Cancún Ministerial Meeting

 

 

Garry Neil

INCD Coordinator

17 September 2003

 

The Fifth Ministerial Conference of the World Trade Organization, held in Cancún Mexico from 10-14 September 2003, was adjourned without agreement on a Final Declaration.  The failure of the meeting is a significant blow to the WTO and virtually assures that a comprehensive trade deal will not be completed by the original deadline of January 2005.   For those concerned about promoting cultural diversity in the face of globalization, the collapse of the meeting brings some good news.  However, significant challenges remain on a number of related fronts.

 

Background

The INCD was represented at the Cancún meetings by Garry Neil, INCD Coordinator; Steven Shrybman, trade lawyer and author of INCD’s draft Convention on Cultural Diversity; Rafael Segovia, Mexican representative on the INCD Steering Committee; and Angélica Aragón, distinguished Mexican actor and representative of the signatories to the INCD Artists Letter.

 

In addition, several other INCD members were in Cancún, including ARD, the association of German public service broadcasters, Eurocinema, representing the French film industry and the European Broadcasting Union.  All the INCD members worked together in an effort to raise the cultural diversity issues and exchanged information and intelligence about the ministerial session and the potential implications of the draft texts for cultural policies.

 

INCD delegates were active both within the official WTO events, at the NGO Centre, and outside at the alternative civil society meetings and public demonstrations. 

 

Artists Letter

The INCD used the opportunity of the WTO Ministerial meeting to publicly present the Artists Letter.  Since one of the letter’s demands is for negotiators to refrain from trading away culture in the trade talks, Aragón was in Cancún to release it on behalf of the 40 initial signatories.  Aragón is a major star, with a lead role in a daily soap opera, and it was valuable to have her on the team. 

 

Two examples highlight the impact of her status.  At the registration centre, she was initially denied official status, since the INCD had already registered the maximum number of delegates.  On hearing that Aragón wished to register, the head of the Mexican NGO liaison committee immediately instructed officials to provide a badge.  Thus, the INCD was the only NGO to have four official delegates to the WTO meeting.  Later, the taxi carrying her and Rafael to a cultural diversity dinner was stopped at a police roadblock.  The road was closed in both directions because of a demonstration outside the Convention Centre.  When a senior police official learned of the problem, he provided a police escort and directed their taxi the wrong way on a one-way street, so that she could get to the dinner.

 

Activities

The principal activities took place on Friday September 12, and were co-sponsored by the INCD, ARD, the German Culture Council and the Heinrich Böll Foundation.  The Böll Foundation, associated with the German Green Party, sponsored four days of public meetings on various issues, including water, environment, food safety and cultural diversity.

 

The cultural diversity day began with a breakfast briefing for press, where 15 journalists heard analyses from Garry Neil, Fritz Pleitgen of ARD and Max Fuchs of the German Culture Council. 

 

The mid-day Public Forum, held outside the security perimeter, attracted 100 people, a significant number given security arrangements that required registered delegates to travel more than 50 kilometres out of their way to reach downtown.  Attendees included government delegates, registered NGOs, activists, farmers and Mexican citizens.  The co-sponsoring organizations released a Cancún Declaration on Cultural Diversity.  The Forum heard Steven Shrybman describe how trade liberalization, both in theory and in practice, is a threat to cultural diversity.  Aragón explain why she signed the Artists Letter and afterwards was besieged by fans and Mexican media.

 

The day concluded with an informal cultural diversity dinner also sponsored by the Böll Foundation.  Unfortunately, because of the growing pressures of the official meetings and the road closure, many WTO officials and delegates scheduled to attend were unable to get to the venue.  But, there was a lively discussion, generated by the keynote address delivered by Eurocinema’s Yvon Thiéc, who is also an INCD Steering Committee member, and the response from Bonnie Richardson, Vice-President of the Motion Picture Association in Washington.  Not surprisingly, there was no agreement on the basic issues.

 

During the Cancún events, INCD delegates held meetings with trade officials, representatives of the INCP, other civil society movements and among cultural diversity activists.  Aragón spoke at the Closing Ceremony of the People’s Summit on 15 September 2003, held in Cancún’s main square. 

 

Results for Cultural Diversity

There was virtually no discussion of the cultural diversity issues at the official WTO meetings.  Agricultural subsidies and export supports, market access for non-agricultural products, implementation of Uruguay-round commitments, special and differential treatment and the Singapore issues were the topics of debate.  There was an effort in the parallel forum of parliamentarians to draft language on the need to respect and promote cultural diversity, but the group released no final declaration.

 

However, policies and measures that promote cultural diversity continue to be at risk in the World Trade Organization’s pursuit of trade liberalization.

 

Singapore Issues

The Ministerial meeting collapsed because of a failure to agree on launching negotiations on the so-called Singapore issues, investment, competition policy, transparency in government procurement and trade facilitation.  This is good news for cultural diversity, since discussions on trade and investment and trade and competition policy could bring significant restrictions on government cultural measures.  Many countries limit or control foreign investments in cultural industries and others use competition policy to promote local artists and cultural producers in the face of domination by giant international media conglomerates.  Should negotiations be launched in these areas, there will be pressure on cultural policies, as there was during the OECD negotiations for a possible Multilateral Agreement on Investment. 

 

However, the failure to agree on launching the negotiations does not mean this is the end of the story.  Discussions are expected to resume in Geneva, and it is clear that a number of Western nations are anxious to open formal negotiations in these areas, and see this as a fundamental part of a final trade-off for a deal on agriculture.

 

TRIPS

The INCD has been monitoring the discussions about WTO’s intellectual property treaty and there was one disturbing development.  Negotiators agreed to conclude in 2004 consideration of the “modalities” for resolving non-violation complaints under the TRIPS.  A non-violation complaint is one that alleges that a measure maintained by another country, while not technically a violation of the agreement, nonetheless impairs the benefits that member could reasonably expect to receive under its terms.  Given that TRIPS includes copyright protection, there is a danger that non-violation complaints could be launched against cultural measures.  With agreement on the timetable to finalize this issue, it is likely the moratorium on non-violation complaints, in place since the TRIPS came into effect, will expire in 2004.

 

GATS

The most significant developments for cultural diversity concern the General Agreement on Trade in Services.  Negotiations on GATS are proceeding independently of the Doha Round since they were mandated in the Uruguay agreement.  Thus, the request/offer process will continue and countries have been urged to improve their offers.  Fully half of the requests received by the European Union concerned audiovisual and other cultural services, so pressure will continue in this forum.

 

Also, the WTO announced that negotiations are underway on the development of “possible disciplines that are not yet included in GATS: rules on ... government procurement, and subsidies.” 

 

While GATS is a “bottom-up” agreement that generally applies only to those services that an individual government decides to commit, there are certain provisions in the agreement (horizontal provisions) that apply to all services, whether a commitment has been made or not.  Many countries subsidize film and television producers, artists and other cultural service “suppliers”, and many public service broadcasters maintain procurement policies that give preference to domestic suppliers.  To the extent that negotiators consider the possibility of “horizontal” rules covering subsidies and government procurement in GATS, these measures and others could be threatened.

 

The other new development concerning the GATS arises from one of the existing “horizontal” provisions.  The GATS Most Favoured Nation article obligates a member to provide to all foreign nationals the best treatment it provides to any other foreign national.  Many countries maintain bilateral co-production treaties which encourage partnerships between film and television producers in the two countries by treating the foreign producer equally to the national producer.  Since such arrangements are not extended to nationals from non-treaty countries they violate the MFN principle.  Thus, countries that maintain such treaties were required to list them as “exemptions” under the GATS when it came into force in 1995.  Theoretically, these exemptions were to expire in ten years time, although there has been no indication that continuation of the exemptions was at risk.  However, the WTO briefing notes released in Cancún state “all exemptions are currently being reviewed, to examine whether the conditions which created the need for these exemptions still exist.”

 

The Task Ahead

Clearly, cultural diversity activists will need to continue to monitor developments at the World Trade Organization carefully, despite the failure of the Ministerial meeting.

 

In addition to WTO, the INCD and others will need to monitor the regional and bilateral trade negotiations more closely.  One of the ways in which the United States may respond to the failure in Cancún will be to put even more emphasis on the bilateral negotiating process.  The economic strength of the U.S. is not counterbalanced by other countries or blocks in the bilateral forum and there is an increased risk that other countries will bend to direct U.S. pressure on cultural policies.  In the months to come, we will need to look carefully at developments in the negotiations for the Free Trade Area of the Americas, the U.S./Australia negotiations, and the U.S. proposal to launch talks with countries in Central America and the Southern African Customs Union.